by March 6, 2012
As a market research professional and long-time survey guy, I have
come across many clients who could be classified as unwieldy.
Although I have nothing against them personally, their thoughts
about survey development and the kind of information needed are
enough to make one flinch. A few...read more
by April 12, 2011
What's that squiggly square you see on real estate signs,
billboards, magazine ads and even business cards these days? And
what are you supposed to do with it? Two questions that
the majority of consumers have when they spot one. They're
called "QR codes" and they're the latest trend to help...read more
by April 7, 2010
We have all seen them; the shiny, silver boxes at large hotels,
hospitals and really any sizable establishment. They come to
life with a touch on the screen and have any and all information
you could ever need. Their central location and ease of use
make them an invaluable distribution method for...read more
by March 28, 2010
From public opinion polls to customer satisfaction surveys, many
organizations still rely on telephone interviews to collect
consumer data. While collecting feedback from constituents is
essential for continued success, allocating funds for telephone
research may not be the best use of that market...read more
by January 29, 2010
In response to client feedback and suggestions, and as part of our
ongoing commitment to be the most comprehensive event management,
marketing and web survey solution, we have exciting new features
coming tonight. In order to update the application, Cvent will be
unavailable starting at 9:00 PM US...read more
by January 12, 2010
How many questions should I ask? What should I be asking? What
format should I use? These are all important questions to consider
when developing a survey, however, there is no definitive
answer. Bottom line, what matters is your objective.
What data are you looking for, and what are you looking...read more
by November 13, 2009
I realized it only after the emails had been sent. It was a
test survey that wasn’t intended for entry level employees and
senior management. It was an employee evaluation that had
initially been slated to go out only to our newest batch of
hires. Only last minute did we discover we could use...read more
