Create Surveys Online to Collect Feedback

In the past, if one of your customers had a bad customer experience with your product or service, it certainly wasn’t good for you business but in most cases the potential impact was limited to an extremely small audience. Today, the reality is much different thanks to Web 2.0 applications including Yelp, Facebook and of course, Twitter. These websites, and others like them, expand the reach of a single customer’s opinion, effectively giving them an oversize soapbox to espouse their opinion on your product, service or employees. If these cries are ignored, or more cries of the same creep up, you have a problem. The customer complaints will gather momentum and begin to spiral, that is if you're not doing anything about it. Monitoring and measuring customer experiences and satisfaction ratings is definitely one step business can take so they don't have an explosion of bad buzz.

In order to protect themselves against these unilateral attacks, businesses need a robust partner to help them improve customer relationships. Cvent’s web based survey software and enterprise feedback management solution can be one of these invaluable protectors. Cvent’s real-time email alerts leverage the effectiveness of conducting surveys. Take the following sample customer satisfaction survey question, “How satisfied are you with our latest product upgrade?” you can have an email sent to your Director of Client Services whenever somebody responds that they are unhappy or dissatisfied.

By proactively reaching out to clients, you are able to simultaneously improve relationships with customers and protect the value of your corporate brand. Even better than simply helping everybody breathe easier, these types of customer satisfaction initiatives can fatten the organization's "wallet," as research indicates increasing customer loyalty and customer retention by 5% can increase profits by 75%!

In a recent survey of senior executives from some of the nation’s largest companies, more than 30% indicated increasing staff would be a top priority in the upcoming year as the recession tapers off and our economy starts to recover.

As executives begin to emerge from a defensive, survival mode and look to expand their business, it’s important that they don’t overlook their organization’s lifeblood and most valuable asset, their existing employees. While it is true that bringing new talent into an organization is exciting and reinvigorating, the collective knowledge and insight of your current workforce is invaluable and protecting this resource must remain at the forefront of every executive’s mind.

As one of Cvent Web Survey’s whitepapers on employee satisfaction mentions, 21% of individuals are eager to change careers, while only 20% feel very passionate about their jobs. This should be a very sobering fact for business executives with the economy picking up pace, workers will become particularly empowered to look for a new career path if they do not feel a strong commitment to their employer. Couple that with the prevailing statistic that it costs 10 times more to hire and train a new employee than it does to retain one and executives should begin to see the value in periodically checking the pulse of the workforce through internal surveys, specifically employee engagement surveys and employee commitment surveys.

When the economy picks up again, organizations will begin to grow their workforce and skilled professionals will be in high demand. If your business fails to take care of their employees now, they may not  keep those employees once hiring starts again. As the Reuters article points out after polling 150 survey respondents by telephone, recognizing employees does not always need to be monetary. Tracking employee satisfaction and engagement can help identify ways to keep employees feeling valued.

Cvent’s Web Survey application is uniquely suited to reinforce a connection between employee and employer through employee surveys. Using our advanced survey question logic in combination with the ability to create custom contact fields, survey creators can ensure their employees only see questions that pertain to their specific job responsibilities.  For example, your finance department won’t see a question asking them, “How satisfied are you with the leads generated from marketing?” because that does not’t apply to their daily responsibilities. The robust capabilities of our online survey technology ensures your efforts to improve employee loyalty and engagement don’t backfire and end up alienating your employees!

When it comes to losing weight or saving more money, one of the most daunting aspects is simply wrapping your head around where to start. With hundreds of books and celebrity “experts,” it’s easy to feel overwhelmed before you even begin.

Administering, writing and creating survey questionnaires is no different. Ask questions, send them out and let everybody respond? Sounds easy, right? Not always. What survey questions do you ask? How do you know what’s important to ask versus what’s going to produce a meaningless data point?

Just as people turn to financial advisers and personal trainers, Cvent's Web Survey software tool offers more than 170 expertly crafted survey questions and survey templates to help you overcome the inertia associated with getting the ball rolling on your next survey research projects. Our question library helps users create customer service satisfaction survey forms, write employee questionnaires or staff attitude surveys, design marketing survey templates, and more.

From this extensive library of questions, we have created 20 fully built survey templates including customer satisfaction survey templates, training evaluation samples and employee exit survey templates.

Although Cvent won’t take those first steps on the treadmill for you or stash those first few dollars in your proverbial piggy bank, we are able to leverage our extensive experience to help you initiate your first survey project with pre-built survey templates.