by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by April 16, 2013
Looking for a better way to organize your web survey questions and
control survey flow? You’re in luck – April 19th marks our Web
Survey new release and we’ve added a Chapters feature. Survey
chapters can be used for a variety of reasons: Structure ‒ Just
like chapters in a book, survey chapters...read more
by March 29, 2013
Do you plan to send out surveys on a reoccurring basis? We recently
added a feature called ‘Target List Close Dates’ to our web survey
software. This feature is ideal if you have a survey that is open
for an extended period of time and you plan to send email
invitations on an automated, tiered...read more
by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 21, 2013
LinkedIn can be an excellent platform not only for networking, but
also for holding meaningful discussions with others in your line of
work. A member of the Customer Experience Management LinkedIn Group
posed this discussion question to her fellow CRM-minded members:
How are we actually defining...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by January 10, 2013
Customer satisfaction with a product or service is a function of
expectations. Are they met or better yet are they exceeded? This is
the playing field that marketers have to navigate on a daily basis.
What makes it especially challenging is that we have to often rely
on forces and people outside of...read more
by January 3, 2013
Your business doesn't have an end date, so why should your CRM
system innovation? Christopher J. Bucholtz authored a piece for CRM
Buyer about recognizing the need to continue cultivating your CRM
even after the initial implementation phase has ended. Bucholtz
offers a two-part path to successful...read more
by July 27, 2012
What goes into a score? In a previous post, it was relayed that one
of the primary differences between a survey and an assessment is
that questions are scored. There are other differences of course,
but assessments, be they employee assessments or knowledge checks
before a training course, typically...read more
