by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by September 26, 2012
There isn’t a marketer out there who hasn’t at one time or another
questioned whether he or she was putting the right messages into
the market. After all it is all about how and what we communicate.
This is true regardless if we are in acquisition mode or focusing
on customer retention techniques....read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 12, 2012
Almost three years ago, I wrote an article on how to analyze
open-ended questions faster with a quick excel trick. It is still a
very popular post, and I answer a lot of questions every month
(particularly on Step 2!) about how to do it affectively. The main
reason it's so popular is because...read more
by January 12, 2012
Technology is making it easier than ever to expand into new markets
and collaborate across cultures. With clients in over 50 countries,
we understand the need to want to collect feedback in multiple
languages. As such, we added the ability to conduct surveys in
languages other than English to the...read more
by January 10, 2012
Is beauty really skin deep? The phrase ‘skin’ in terms of survey
panels refers to the look and feel of the panel. It is closely
related to the concept of user experience in website design.Online
survey and panel platform providers such as Cvent offer several
templates for creating surveys. These...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 19, 2011
What is a survey without a goal? In these ‘must have it yesterday’
times it is all too easy to lose sight of why we are conducting
research. This is the double-edge sword that we work in. Having an
online survey platform, and access to potential respondents through
online panels, can lead...read more
