It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we will look at two methods for incorporating randomness into your online survey design. Cvent offers...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

There is no doubt that our job as market researchers has become easier due to the advent of online questionnaire design. The tools available to us now have also made it less challenging to create surveys that are engaging to the respondent which benefits the overall quality of the data we collect....read more

Incentives have become the necessary evil in marketing and other forms of survey research. In the days of old it was common to send out a single dollar with a mailed survey to encourage participants to complete their survey. As data collection methods have evolved toward online survey platforms the...read more

How do we know what is important to our customers and those we wish to do business with? This is the $64,000 question. In survey research especially that which focuses on consumer or B2B marketing research this question becomes even more critical in these slow-growth economic times. This line of...read more

According to Wikipedia “A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.” Value props are typically the...read more

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

Let’s play a game. Seems harmless, but games and the phrase gamification are working their way into our world, especially the realm of consumer marketing research. Have you ever wondered how video games can enthrall and engage participants for hours? Having two teenagers myself it amazes me how they...read more

What’s on your mind? Awareness is on the top of my mind at the moment. Measuring awareness of companies, brands, products, people or advertisements have never been easier with the advent of online survey tools. Awareness exercises present an interesting opportunity for both consumer and B2B...read more

In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of...read more