Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is more

The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions more

Radio Buttons vs. Dropdown Menus

Don’t push that button! Or should we? Research conducted by Marketing Experiments sheds interesting light on this design question. In this example there was a direct comparison in the form of an A/B factorial test of radio buttons versus drop down menus on an order form. The research question more

Taking a Random Walk

It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we will look at two methods for incorporating randomness into your online survey design. Cvent more

Making the Right Choice

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A more

Keep it simple, but also make it fun!

There is no doubt that our job as market researchers has become easier due to the advent of online questionnaire design. The tools available to us now have also made it less challenging to create surveys that are engaging to the respondent which benefits the overall quality of the data we more

A good deed

Incentives have become the necessary evil in marketing and other forms of survey research. In the days of old it was common to send out a single dollar with a mailed survey to encourage participants to complete their survey. As data collection methods have evolved toward online survey platforms more

Rank and Rate Your Way to Customer Insight

How do we know what is important to our customers and those we wish to do business with? This is the $64,000 question. In survey research especially that which focuses on consumer or B2B marketing research this question becomes even more critical in these slow-growth economic times. This line more

Assessing the Value in Value Propositions

According to Wikipedia “A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.” Value props are typically more

Survey Media: A Viable Option for Promoting a Survey?

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million more
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