by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 28, 2012
The rise of online polls and surveys has lead many market
researchers to create their own online panels. The reasons behind
this trend are many, but namely include the lower cost of sample
and the relative ease of deploying a project, especially in terms
of time needed to fill the quota. Online...read more
by November 8, 2012
Long-time users of Facebook have seen a lot of changes to the
social networking website over the years, from status updates to
timelines. But there's one Facebook feature that can help you
develop your customer relationships instead of checking up on old
flames: Facebook Sponsored Stories. Ernan...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by December 8, 2011
There is a constant battle between survey authors and respondents,
well okay, maybe it’s more of a tug of war. As a survey author
myself, I am tempted to add that one final question, but the
respondent in me says I don’t really have the time to answer your
30 minute survey. Finding the balance...read more
by October 12, 2011
I happened across this TedTalk today from 2005: Richard St. John's
8 Secrets to Success. I've never met anyone who didn't want to know
the secrets to success so I thought I'd share Richard's secrets:
Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My
personal favorite secret to success...read more
by June 24, 2011
Public opinion polls have been a part of the research landscape for
decades. The advent of online survey technology has streamlined the
process, but in no way has diminished the need for these highly
focused surveys. If anything, the move toward social media has
opened up a new realm for our voice...read more
by April 22, 2011
Last month Facebook launched a new online feature called Facebook
Questions which allows you to easily poll your friends and fans.
It's similar services like Yahoo! Answers, Quora, or Mahalo, but
it's nowhere near the online survey software that's available on
the web.The greatest advantage of...read more
by January 24, 2011
Keeping in line with the current discussion of psychographics is
the issue of values. For marketers, there is great value in
understanding the values of our customers. This is especially true
if we are playing in the international market as values and norms
vary considerably across borders. Let’s...read more
