Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping your panelists in the loop

The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the relative ease of deploying a project, especially in terms of time needed to fill the quota. Online...read more

Making the Most of Facebook Sponsored Stories

Long-time users of Facebook have seen a lot of changes to the social networking website over the years, from status updates to timelines. But there's one Facebook feature that can help you develop your customer relationships instead of checking up on old flames: Facebook Sponsored Stories. Ernan...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Balancing Data Needs & Survey Length: 4 Strategies for Lowering Survey Abandonment

There is a constant battle between survey authors and respondents, well okay, maybe it’s more of a tug of war. As a survey author myself, I am tempted to add that one final question, but the respondent in me says I don’t really have the time to answer your 30 minute survey. Finding the balance...read more

8 Tips to be Successful & 6 Ways to Generate Ideas

I happened across this TedTalk today from 2005: Richard St. John's 8 Secrets to Success. I've never met anyone who didn't want to know the secrets to success so I thought I'd share Richard's secrets: Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My personal favorite secret to success...read more

Quick Polls (aka Very Short Surveys)

Public opinion polls have been a part of the research landscape for decades. The advent of online survey technology has streamlined the process, but in no way has diminished the need for these highly focused surveys. If anything, the move toward social media has opened up a new realm for our voice...read more

Online Research Comes to Facebook

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more
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