In the voice of the customer world it is our role as market researchers to listen and follow through on what the customers are saying. Quite often this puts us in the position of ‘middle men’ between the customers and internal groups (e.g. sales, marketing, finance, customer service, etc.)...read more

How much do you know about your customers? I mean do you really know them? At the heart of consumer market research lays a wealth of attitude data that is seldom tapped into. Leading marketers have taken the time to delve into this pool because they realize that attitudes precede behavior. How we...read more

The joy of the Internet, amongst many, is that it has made the job of being a market researcher just a bit easier. It has also complicated many aspects of our daily lives - but that is a tale for another day. Here’s an example: I have been tasked with creating a survey to measure attitudes of...read more

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

At one point, not too long ago, marketing research involved the collection of quantitative survey data and in-depth opinions through qualitative focus groups and interviews. Oh, how that has changed! The second stream in this river of consumer insight came when data mining became economically...read more

Do you remember the world pre-internet? Remember how we used to do business? At the Inc. 500 | 500 Conference last year, Gary Vaynerchuk made a bold statement that really caught my attention when I watched a clip from his speach: Our grandparents are more prepared to be successful in the next decade...read more

In today’s hi-tech world, everything is done online. As more and more of our personal information passes over the Internet, security is critical. Whether it’s our birthday or our social security number, we want to know that our personal information is safe and secure.The Cvent address book has...read more

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

Marketers and business owners can find advice about creating surveys all over the internet. There are countless things to consider before actually creating the survey and myriad best practices. But companies are as unique as the people who head them. Even companies in the same industry could have...read more

One of the joys of using online survey platforms, such as Cvent, is the ability to incorporate audio and visual media into the survey flow. In the days of old, actually not that far back, we would sequester respondents into a room and show them prospective commercials or play them audio tracks over...read more