by June 4, 2013
Making decisions can be a challenging process. Understanding how
customers navigate their decision process is a key function for
both consumer and B2B market research professionals. One technique
that is useful for understanding the decision matrix is CHAID
analysis or known formerly as Chi-Square...read more
by June 3, 2013
Customers are more empowered than ever, and organizations must
continue to find ways to capture and leverage valuable customer
feedback to improve products, services, and the customer
experience. I'm thrilled to announce that Cvent is hosting a
webinar on June 20th with Aberdeen Senior Research...read more
by June 3, 2013
I’m goin’ mobile as Pete Townsend once sang. The trend toward all
things mobile continues to cruise down the highway unconcerned by
high gas prices. Does this mean market research should follow
along? I say so with a cautious yes! Why the caution you ask? When
we go mobile we should do so with open...read more
by May 22, 2013
In the voice of the customer world it is our role as market
researchers to listen and follow through on what the customers are
saying. Quite often this puts us in the position of ‘middle men’
between the customers and internal groups (e.g. sales, marketing,
finance, customer service, etc.)...read more
by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by May 9, 2013
Some days as a B2B market researcher, and in my previous lives in
consumer research, I find myself becoming more intimate with SPSS
files and questionnaires than with our customers. Ah, you might
say, such is the life of a quant junkie. Well that may be true, as
I do love working with the data that...read more
by May 8, 2013
Some experts believe that digital technology is going to be the
next big thing in improving customer experience (CX). Companies are
using the latest technology to cater to their customers while
helping out their marketing department at the same time. In an
Oracle survey of over 1300 senior execs,...read more
by April 23, 2013
Just who we are is a question that has been asked by philosophers
since time immemorial. Market research professionals are no
different than those wise men from ancient Greece in this regard.
Our task is to create an understanding of the consumer’s mind in
which we can shape our brand positioning...read more
by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
