by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 4, 2012
I recently taught a session of introduction to quantitative
methods. The students brought up several excellent questions
including a series on data types. There is no way of escaping at
least a cursory chat on data types if you are involved in either
consumer or B2B market research. The...read more
by November 30, 2012
The key to success in market research is to ask the right
questions. This sounds easy, however in reality it is not. There
are numerous examples where projects have gone wrong because we
sought answers to the wrong questions. In full disclosure this has
happened to me on more than one occasion in my...read more
by July 5, 2012
Quality is as quality does to paraphrase the line from the movie
Forrest Gump. Whether we are measuring quality, customer loyalty,
or brand awareness, we need to have an eye out for data quality.
When we are in questionnaire design mode, we have to balance the
information needs of our clients with...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by March 6, 2012
As a market research professional and long-time survey guy, I have
come across many clients who could be classified as unwieldy.
Although I have nothing against them personally, their thoughts
about survey development and the kind of information needed are
enough to make one flinch. A few...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by September 7, 2011
Surveys like houses need a thorough dusting from time to time, and
on occasion a new coat of paint to keep them fresh. As we switch
seasons, it is a good time to pull out your trusty surveys and see
if they are still up to the task of serving as effective and
efficient data collection tools. For me,...read more
by February 11, 2011
In some form or manner we all seek validation for the work we do.
Survey researchers are no different. It is common for our clients,
both internal and external, to express skepticism when reviewing
findings from survey data. This certainly has led many a researcher
to question themselves and their...read more
