Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Jumping for Joy: It's All About the Experience

It’s all about the experience. First class resorts, restaurants, and even some amusement parks know this truth. Other companies, USAA comes to mind, also understand that it is mission critical to create a consistently positive customer experience across all touchpoints. This includes the “user...read more

Having trouble getting traction with your surveys?

Surveying: everybody’s doing it. But how many responses is everyone getting to their surveys? I’m sure you, like myself, receive hundreds of survey invitations to your inbox each year – whether it’s from the hotel you just stayed at, the store you purchased your holiday party outfit from or your...read more

Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one will...read more

4 Easy Ways to Engage your Employees

Employees are a company’s most important asset, so it’s critical that they are happy, engaged and satisfied with their jobs. I’ve read a lot of articles recently about the benefits of engaged employees and some of the statistics I’ve come across have really drove home the importance of this topic....read more

Employee Retention is the New Black

When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the economy continues to slowly move out of the depths, another version of retention is becoming...read more

Panels are like Gardens

Is 2013 the year of the research panel? Adoption of research panels is definitely a growing trend, but panels themselves are not for the faint of heart. They offer advantages, but require commitment, just as a garden requires planting, watering, weeding, harvesting and so forth, so do panels. Let’s...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Are Your Employees Watching the Clock All Day?

What’s the vibe in your office? Are your employees engaged or are they watching the clock all day in hopes that 5 o’clock will roll around as quickly as possible? Well – according to a recent study conducted by Gallup, seven out of 10 employees have “checked out” and/or are "actively disengaged"....read more
Crimes in Design Webinar
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