Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your own...read more

Getting to Know You

I heard a recent episode on NPR that referred to the importance of social media for promoting “mom and pop” businesses. It has been a long held belief of mine that smaller organizations, even solo practitioners, can benefit from the analytics practices that larger organizations. After all data is...read more

A Recap of CX Week

  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite to celebrate their love for customer experience –...read more

The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions asked....read more

Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really is? This question format and its strongly agree to strongly disagree framework is a staple for in the pantry of questions we use on...read more

How Does My Sample Compare to Reality: Ensuring Representative Samples

When it comes to sample selection we want to ensure that our respondents are representative of or look like the population of interest. How do we make sure this is the case? A keystone method in market research is to use Census data as a point of comparison. This is especially true in consumer...read more

How to Make Your Survey Data Easier to Understand and Act On

Data is really having a moment right now. Not only has “big data” become a regular buzzword in business circles, data scientists are in high demand, and companies are becoming more reliant on analytics to make decisions. We're expected to know our consumer, employee, and attendee preferences better...read more

Compare Your Survey Sample to US Census Data with Data Ferrett

The US Census is the go to source for data which allows us to compare our sample to larger populations to ensure representativeness. The Census Bureau has created a tool in Data Ferrett which will make this process significantly easier for market researchers to employ. Any discuss of...read more

Using Binary Scales to Shorten a Survey

In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we are...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter