Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

Keeping your eye on the end game

The key to success in market research is to ask the right questions. This sounds easy, however in reality it is not. There are numerous examples where projects have gone wrong because we sought answers to the wrong questions. In full disclosure this has happened to me on more than one occasion in more

The Almighty 'Other'

The almighty ‘Other’ category can be incredibly useful in creating meaningful input for survey data analysis. As a B2B marketing researcher, who has spent considerable time in the consumer market research arena as well, I can say that no matter how well my category lists are constructed there more

Message Testing 123

There isn’t a marketer out there who hasn’t at one time or another questioned whether he or she was putting the right messages into the market. After all it is all about how and what we communicate. This is true regardless if we are in acquisition mode or focusing on customer retention more

Measuring Purchase Influence

Measuring influence is a common practice in both consumer and B2B marketing research. Understanding the dynamics of the purchase process is critical to both effective messaging as well as the overall design of your sales programs. With that said from the perspective of questionnaire creation more

Embracing Your Fears

While teenagers and celebrities are embracing social media more than ever before, many companies are still afraid to make the leap into the Twitterverse, Facebooksphere, or any other social sharing gathering place. Of the 250 organizations that have taken the Harvard Business Review's more

Survey Analysis: The Export Business

In survey research there is a natural tendency to put the majority of our energy into the front-end or the data collection process. However, when we build online surveys we have to keep in mind the back-end. When we analyze survey data we are limited by the constraints we built into more
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