by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 30, 2012
The key to success in market research is to ask the right
questions. This sounds easy, however in reality it is not. There
are numerous examples where projects have gone wrong because we
sought answers to the wrong questions. In full disclosure this has
happened to me on more than one occasion in my...read more
by October 1, 2012
The almighty ‘Other’ category can be incredibly useful in creating
meaningful input for survey data analysis. As a B2B marketing
researcher, who has spent considerable time in the consumer market
research arena as well, I can say that no matter how well my
category lists are constructed there are...read more
by September 26, 2012
There isn’t a marketer out there who hasn’t at one time or another
questioned whether he or she was putting the right messages into
the market. After all it is all about how and what we communicate.
This is true regardless if we are in acquisition mode or focusing
on customer retention techniques....read more
by September 25, 2012
Measuring influence is a common practice in both consumer and B2B
marketing research. Understanding the dynamics of the purchase
process is critical to both effective messaging as well as the
overall design of your sales programs. With that said from the
perspective of questionnaire creation there...read more
by August 7, 2012
While teenagers and celebrities are embracing social media more
than ever before, many companies are still afraid to make the leap
into the Twitterverse, Facebooksphere, or any other social sharing
gathering place. Of the 250 organizations that have taken the
Harvard Business Review's Social...read more
by June 1, 2012
In survey research there is a natural tendency to put the majority
of our energy into the front-end or the data collection process.
However, when we build online surveys we have to keep in mind the
back-end. When we analyze survey data we are limited by the
constraints we built into the...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
