by June 4, 2013
Making decisions can be a challenging process. Understanding how
customers navigate their decision process is a key function for
both consumer and B2B market research professionals. One technique
that is useful for understanding the decision matrix is CHAID
analysis or known formerly as Chi-Square...read more
by March 25, 2013
Customer satisfaction measurement can be best described as part
art, part science, and part intuition. Regardless of how you view
it there are several moving parts to this equation. Satisfaction,
as a measure itself, is part of a larger equation centered on
profitability. When designing a...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by October 12, 2012
One of the great advantages of an online survey platform is its
ability to easily create gridded questions. Commonly known as grids
these questions are actually several questions which all use a
common scale. A Likert scale is a good example where respondents
are asked to rate their level of...read more
by March 15, 2012
In a previous post I spoke to removing noise from brand awareness
data. Noise comes in the form of two effects. First we removed
noise created by the halo effect. This effect is common, especially
in measuring brand performance along key dimensions. A halo exists
when respondents’ rate attributes...read more
by January 27, 2012
According to recent research by Gartner, the top priorities for
CIOs in 2012 include analytics and business intelligence. This
makes perfect sense as companies realize they need to leverage
their internal and external data sources to better compete in
rapidly changing markets. Analytics, including...read more
by December 8, 2010
The art and science of dividing the market into meaningful and
measurable clusters, aka market segmentation, is well known in the
consumer space. It is no less useful in the B2B market research
though. In this post we will take a quick peek at two common
methods for dividing and conquering the...read more
by March 31, 2010
This just in: Blackberry devices, that soared in popularity just a
few years ago, could be facing extinction. Market Watch covered a
recent survey of mobile phone users that reveals important facts
about the Blackberry customer loyalty index – customer satisfaction
is declining. The survey shows...read more
