7 Items on Your Survey Respondents’ Wish Lists

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it’s safe to assume that most people are hoping they get something on their list this season. On that note, wouldn’t it be great to know what respondents wanted...read more

6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles on the road and a barrage of holiday functions. And in the midst of all...read more

Hotel Customer (and Staff) Feedback can be Hell

Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his hit series, “Hotel Hell.” In it, Chef Ramsay...read more

Measuring the Top and Bottom

When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work with scaled questions, “e.g. How likely are you to recommend Acme, Inc.?,” we have numerous options...read more

Using Binary Scales to Shorten a Survey

In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we are...read more

Digging the Most Out of the Qualitative Data Mine

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured questions on surveys is an attempt to elicit that depth of feeling and emotion and harness it for...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this coming...read more

Testing the Emotional Component of Advertising

Advertising is still big business with billions of dollars each year being spent on both the creation of advertising and refinement of the media selected to convey those messages. This is occurring in spite of a changing and more fragmented media landscape which is seeing a declining interest in...read more

Going, Going, Gone to Mobile

Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those trends I certainly agree with, but as researchers we need to approach it with respect and understanding. It is not a trend...read more
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