Brands are living entities. They rise and fall according to consumer interest in them, which is driven in part by marketing’s efforts to extend the life of the brand. This is where market research comes into play. Whether you are a brand manager for a multi-million dollar consumer brand or the owner...read more

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

In both consumer and B2B market research we are often faced with questions from clients that require both quantitative research methods as well as the deeper insights that come from unstructured or more qualitative approaches. Fortunately, online survey platforms such as Cvent allow us the ability...read more

Seldom is there a customer experience that doesn’t have an underlying emotional dimension. Harnessing this fact is an issue that Big Data has yet to fully resolve. However, for decades those in the consumer behavior camp have understood this. The emotional component to a decision or experience is...read more

There is another side to the ‘one percent’ debate. This presented itself in fine fashion recently thanks to two emails from LinkedIn. In the past year the business networking site surpassed 200 million profiles. In 2012, I received an initial email stating that I was one of the first one percent of...read more

The season of Valentine’s brings out the best in some and the worst in others. Many of us find ourselves reminiscing about first dates and whether or not the date led to a meaningful relationship. The same romantic wonderings can be applied to the customer – company relationship. When cast in this...read more

LinkedIn can be an excellent platform not only for networking, but also for holding meaningful discussions with others in your line of work. A member of the Customer Experience Management LinkedIn Group posed this discussion question to her fellow CRM-minded members: How are we actually defining...read more

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

Online survey platforms have provided B2B market researchers and their kin in the consumer space expanded options for questionnaire design. These options afford us the ability to create surveys that are both engaging to the respondent and more likely to yield actionable data for our clients.With the...read more