Is market research becoming irrelevant? If you follow the published works of Forrester Research then you may be tempted to believe that we should scrap our career path and pursue something different. Don’t be tempted! What Forrester brings to light in their article What needs to happen in market...read more

Sometimes a picture is truly worth a thousand words. Other times pictures can be the best way to break up the routine inherent in consumer and B2B marketing research surveys. Cvent, as an online survey platform, offers multiple ways to involve imagery and interactivity in the questionnaire design....read more

Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For example, you well know that first impressions matter, and if you've ever attended a conference, it's often...read more

The workplace can seem like such a serious place, and sometimes it should be. Research from fall 2011 that was conducted for Accountemps found that nearly 60 percent of chief financial officers thought that having a sense of humor helped an employee fit in with the companies' culture. That's right,...read more

Pitney Bowes recently released the results of a survey of 6,000 consumers asking what common business practices they find irritating, as well as a few they deem generally acceptable. Here are some ways you can really annoy your clientele! Send weekly emails. AKA giving them one more listserv they...read more

Do you remember the world pre-internet? Remember how we used to do business? At the Inc. 500 | 500 Conference last year, Gary Vaynerchuk made a bold statement that really caught my attention when I watched a clip from his speach: Our grandparents are more prepared to be successful in the next decade...read more

Just what is a benchmark study anyway? A fine question you ask. Benchmarking is the process of establishing a metric and comparing it to other data points of reference. These studies are commonly used in both consumer and B2B marketing research.Benchmark studies are often used to track such...read more

As we head into conference season across business verticals, the focus for many companies will be getting people into their booth and detailing them about their brand or company.  But once people come into your booth, surveying them can be just as critical as getting your brand message across.  Here...read more

Getting your audience to complete a survey – whether at a conference, online, or at your place of business – can be challenging. Often times it is easier to get bits and pieces of information from your audience and then ask them later to complete a survey. The latter approach is easily achieved in...read more

In a recent survey of American employment from The Conference Board, it seems as if the odds of finding a job have decreased from last month. The Conference Board's survey of help wanted ads online found that the number of ads decreased from 4.29 million to 4.23 million, a decrease of about 60...read more