by May 7, 2013
In a previous post I discussed the basics for conducting online
advertising testing. With the advent of online survey platforms the
ability to test various advertising messages and formats is easier
than ever. Gone are the days of renting large rooms and embedding
ads in mock programs. The current...read more
by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by October 16, 2012
We are a busy society. There seems to be less and less time for the
smaller things. This is one trend that is negatively impacting
survey response rates. This is a trend in both consumer and B2B
marketing research. Unless you are lucky enough to survey a rabid
fanbase then response rates will always...read more
by September 18, 2012
Come one, come all may be a useful approach for some, but in
today’s world of online market research it is wasteful. How do we
assure we get data from the key groups we want to reach? That’s a
simple answer we use quotas.Quotas are method of limiting who
responds to the survey (or portions of it)...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by April 12, 2012
Those running social media campaigns can take a tip from
presentation and meeting professionals: If you want people to
remember your pitch and your product, focus on the beginning and
end. For example, you well know that first impressions matter, and
if you've ever attended a conference, it's often...read more
