Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context of...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping Retail Customers Satisfied

Measuring customer satisfaction is as much art as it is science. The mix of art and science varies, but one thing is for sure as we enter the 2012 holiday shopping season a great deal of attention will be paid to how satisfied customers are with their shopping experience. Retail surveys will be...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

The Profile Survey

The word Profile has mixed connotations as in the negative context of racial or criminal profiling. However, in the research arena, specifically when it comes to online panels maintaining a current profile survey is critical and provides us the clarity of understanding who is part of our panel.Just...read more

The Two Faces of Surveys

When growing up one of my favorite movies was the Seven Faces of Doctor Lao, starring Tony Randall. In the movie Tony Randall plays seven characters in this adaption of the 1935 fantasy novel The Circus of Dr. Lao. The surveys we author have two primary faces, with each having its own needs and...read more

A New Twist on Personnel Evaluations

Over the weekend, I was shopping for some much needed items for my house.  As I was browsing the curtain aisle, I heard someone speaking to the man who was stocking the area near me.  She was asking him a series of questions about his work environment, his department, and his likes or dislikes with...read more
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