by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by December 27, 2011
The word Profile has mixed connotations as in the negative context
of racial or criminal profiling. However, in the research arena,
specifically when it comes to online panels maintaining a current
profile survey is critical and provides us the clarity of
understanding who is part of our panel.Just...read more
by October 27, 2011
When growing up one of my favorite movies was the Seven Faces of
Doctor Lao, starring Tony Randall. In the movie Tony Randall plays
seven characters in this adaption of the 1935 fantasy novel The
Circus of Dr. Lao. The surveys we author have two primary faces,
with each having its own needs and...read more
by August 9, 2011
Over the weekend, I was shopping for some much needed items for my
house. As I was browsing the curtain aisle, I heard someone
speaking to the man who was stocking the area near me. She
was asking him a series of questions about his work environment,
his department, and his likes or dislikes with...read more
by July 25, 2011
Proving to be a relational online survey provider, Cvent continues
to further itself from basic survey providers by adding additional
features over the weekend. Thanks to the development of the new
Address Book Sampling, survey author’s can now conduct an advanced
search based on a contact’s last...read more
by May 10, 2011
Market research is the poor cousin of the marketing disciplines:
not as popular as advertising, not as flashy as PR and not as
pretty as graphic design. But it's the foundation of a good
marketing plan and the glue that holds the plan
together. If you skip the glue because you think it takes...read more
by March 15, 2011
Did you ever wonder how a company selected its name? What's behind
the trade names of Exxon? Accenture? Apotex? Onex?
Verizon? Choosing a name is a delicate balance of art and science.
And with increasing protectionism over names, finding a great name
- that happens to also be legally available -...read more
