by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by February 20, 2012
It is that time of year where the major annual project for my
employer is about to be released to the masses. This annual study
focuses on skills, training, and certification in the IT space,
although this year questions were included for non-technical
professionals. It is decidely a B2B marketing...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by June 16, 2011
Zero to 60... There is a heated debate going on in the
marketing research field regarding perceptions of research quality
and potential threats to that quality, namely pressure to conduct
research more quickly. Participants in the debate are expressing
concern that agencies are being pressed by...read more
by April 14, 2011
We all know why surveys are so beneficial for brands and companies,
and the value that they can add by providing customer
insights. While most surveys are executed in one marketing
channel - website, email, direct mail, mobile - the most effective
way to conduct a survey may be through multiple...read more
by February 11, 2011
The latest craze in the world of marketing is mobile advertising.
There's an app for everything, it seems. What a survey, conducted
by Harris Interactive on behalf of Pontiflex, revealed could cause
some marketers to rethink their strategies. Then again, maybe
not.The survey, which Harris...read more
by October 21, 2010
A study conducted earlier in the year by the Advertising Research
Foundation (ARF), and reported in the August issue of Quirk’s,
sought to uncover what the road ahead looks like for marketing and
advertising research. The study delved into the pressing issues
facing researchers, the timelessness of...read more
