The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions asked....read more

Sorting the Wheat from the Chaf: Determining Significance in Survey Data

As market researchers it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate meaning and educate those who can do something with it. When we dig into the details underlying our data we are often confronted with a...read more

Digging the Most Out of the Qualitative Data Mine

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured questions on surveys is an attempt to elicit that depth of feeling and emotion and harness it for...read more

Going, Going, Gone to Mobile

Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those trends I certainly agree with, but as researchers we need to approach it with respect and understanding. It is not a trend...read more

Time is of the Essence

As the saying goes time is of the essence. It is the one resource that we cannot recover. In market research it also plays a big role in the likelihood to respond to a survey invitation and the quality of the data received from said survey. Let me explain. The timeliness in which we invite a...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Jumping for Joy: It's All About the Experience

It’s all about the experience. First class resorts, restaurants, and even some amusement parks know this truth. Other companies, USAA comes to mind, also understand that it is mission critical to create a consistently positive customer experience across all touchpoints. This includes the “user...read more

Mining 'Out of Office Messages'

No matter what day or time you send out your survey invitation, if you are in B2B market research, you will come across the emphasis ‘out of office’ or OOO message. The actual counts and the percentage of your invite file that is out of action will vary, although mine seems to average around 10% no...read more

Crosstabs 101

Survey research, be it consumer or B2B market research or a survey applied to other disciplines, is inherently multi-dimensional. Seldom are the questions we ask sufficient to solve the problem when viewed from only one perspective. Now when it comes to survey data analysis, there are many ways to...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter