This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet. Data list drop-down: Now survey authors have the option to provide a list of choices in the format of a drop-down data list allowing respondents to choose the...read more

As a fact of daily life we are confronted with choices and options. Some of these decisions are easy to make and take little of our precious time. However, there are those decisions that take considerable time and resources to resolve. As survey researchers we put our respondents through choice...read more

Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters can be used for a variety of reasons: Structure ‒ Just like chapters in a book, survey chapters...read more

I recently taught a session of introduction to quantitative methods. The students brought up several excellent questions including a series on data types. There is no way of escaping at least a cursory chat on data types if you are involved in either consumer or B2B market research. The...read more

Tracking studies are one of the most important tools market research professionals can bring to bear on understanding changes in the market. Trackers are used to measure change in brand awareness, customer satisfaction, product usage, competitive position and likelihood to purchase. According to...read more

There isn’t a marketer out there who hasn’t at one time or another questioned whether he or she was putting the right messages into the market. After all it is all about how and what we communicate. This is true regardless if we are in acquisition mode or focusing on customer retention techniques....read more

Come one, come all may be a useful approach for some, but in today’s world of online market research it is wasteful. How do we assure we get data from the key groups we want to reach? That’s a simple answer we use quotas.Quotas are method of limiting who responds to the survey (or portions of it)...read more

What goes into a score? In a previous post, it was relayed that one of the primary differences between a survey and an assessment is that questions are scored. There are other differences of course, but assessments, be they employee assessments or knowledge checks before a training course, typically...read more

Quality is as quality does to paraphrase the line from the movie Forrest Gump. Whether we are measuring quality, customer loyalty, or brand awareness, we need to have an eye out for data quality. When we are in questionnaire design mode, we have to balance the information needs of our clients with...read more

As market researchers, we are tasked to conduct survey data analysis and extrapolate meaning from our work. This in turn will be used to support our organizations in the efforts of acquisition and customer retention marketing. When we dig into the details underlying our data, we are often confronted...read more