by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by August 10, 2012
How do we know what is important to our customers and those we wish
to do business with? This is the $64,000 question. In survey
research especially that which focuses on consumer or B2B marketing
research this question becomes even more critical in these
slow-growth economic times. This line of...read more
by June 3, 2012
There isn’t a marketer out there that hasn’t at some point wondered
if their consumer and prospect bases are identical or if there are
differences which can be leveraged. This may be a stretch, but
market segmentation has been around a long time and is a staple for
researchers in consumer and B2B...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
by October 19, 2011
Questions, like people can go bad. When they do, the quality of
your data will suffer significantly. What do I mean by questions
gone bad? There are three primary areas, according to Professor
Joseph Hair, et. al. in the book Essentials of Marketing Research.
They are: Unanswerable questions...read more
by August 26, 2011
The season is indeed beginning its slow change from the heat and
growth of summer to a slower more relaxed pace of fall. The
harbinger of this change is the ubiquitous ‘Back to School’ mantra
being sung by retailers across the land. As much as I like the
concept of a strong retail sector, and retail...read more
