Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Let’s face it we are now working in era where engagement is king. From a survey perspective, this means keeping our research efforts short, on focus and as visual as possible. Long surveys that require the respondent to work through countless questions, many of which will not be relevant to them,...read more

There are times when it doesn’t pay to be a marketing researcher. For me, those times usually manifest during salary study season. The curse of conducting salary studies is also what drives most participants to respond. We as professionals have an innate desire to know where we stand relative to our...read more

I was recently dining at a restaurant with a drop box in the foyer for comment cards.  It seemed this restaurant did it right: integrating comment cards as part of their customer experience and soliciting feedback from customers when the experience is fresh in their minds. Being that there were...read more

While surveys and questionnaires can be great for getting detailed customer insights about a brand, service, or product, they require customers take the time and effort to complete the questions.  There has to be a quicker way to get insights from customers and for customers to give feedback than a...read more

Before the days of the Internet, cell phones, and iPhones, customer feedback was collected via paper surveys, person-to-person interaction, and other non-electronic forms of communication including comment cards. Comments cards seem to be forgotten tactic when it comes to surveying your audience,...read more

Paper surveys are a great way to get on the spot feedback from all types of customers. Comment cards, suggestion boxes, or questionnaires are best used in businesses where transactions occur, such as in a banks, restaurants, and hotels. Some gyms (including mine!) have benefited from paper surveys...read more

Social media continue to grow in popularity every day. But many would agree that there is little danger of social media's supplanting traditional surveys, though social media research advocates may feel differently. As useful and informative as social media research is, it's not nearly as...read more

Home contractors seem to be the worst offenders, but every industry has its business flakes. You know the people. They don’t return your phone calls, no matter how ready to buy you are? They make appointments and don’t show up. Or they show up, but never follow up with the estimate? You’re left...read more

So, you’ve decided to do a customer survey questionnaire. Time to pull out the pencil and start writing questions? Stop right there! Before you start asking questions, there are five questions you’ll have to answer yourself!1. What do you want to know? Before you can write a question, you need to...read more