Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

Tell Everyone: The New Release is Almost Here!

Cvent is excited to announce our third major release for 2012 that is aimed to help improve your user experience! Lead by the suggestions and feedback of our clients and YOU, this Web Surveys release includes many new features, such as advanced quota management to help you target certain...read more

Sticking to your Intentions

What are your intentions? In today’s fast paced world it is all too easy to fall into the trap of marching forward without taking time to consider the direction we need to go. Market researchers are certainly not immune to the “hurry up and get it done yesterday” demands of the market. I am not sure...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Surveys Without a Goal Won't Hit the Target

What is a survey without a goal? In these ‘must have it yesterday’ times it is all too easy to lose sight of why we are conducting research. This is the double-edge sword that we work in. Having an online survey platform, and access to potential respondents through online panels, can lead...read more

Market Research Survey Templates Made Easy

While every client wants to feel like they are special, different, and have their own needs, the reality is that what works for one client might work for another client. This can be true of many things, including market research, which is why market research survey templates can help accelerate...read more

Maintaining Corporate Branding Just Got Easier

Who isn’t proud of showing off their colors? Thanks to one of the new enhancements, you now have the freedom to display your company colors for all to see. Cvent’s July enhancements now display controls for the graphical template that include the ability to further customize the cascading style...read more

New Cvent Features Arrive Tonight

Tonight's a big night for our technology team. Around 9pm tonight, Cvent will be unavailable as the team works to successfully bring months of coding and testing of new features live to customer web survey, event management and Supplier Network accounts. Cvent should be back up and running on or...read more

Coming Soon: New Features & Enhancements to Cvent

Cvent is excited to announce our upcoming July 2011 release! Guided by the suggestions and feedback of our clients, this release includes great new features for our web survey and enterprise feedback management solution, online registration and event management software, and the Cvent Supplier...read more

ABC: Always be Checking

In the sales world, the acronym ABC stands for Always Be Closing or doing what is needed to close the sale. I propose for survey researchers that ABC takes on a slightly different meaning. In this case Always Be Checking. The advent of online survey tools has made it easy to create and push out a...read more
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