What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies,...read more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve deeper...read more

A Recap of CX Week

  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite to celebrate their love for customer experience –...read more

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional I find it useful to keep my feet on the ground and participate in surveys where feasible. This keeps me grounded in...read more

Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

Summertime….and the Living is Easy

It’s summer and we all know what that means. Many people are vacationing, dreaming of being outside or they just aren’t as focused as they are during the rest of the year. However, while you’re in the office, you need to make sure you are still focusing on the things that are important. Like...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

Still “Pretty in Pink?” What if Andie and Duckie Ended up Together?

It’s the stuff of Hollywood legend. The question posed in the title of this blog post is based on the fact that the original ending of “Pretty in Pink,” the seminal film from the 80’s, was changed. Yes, that iconic scene in the parking lot, when Molly Ringwald, after the now ubiquitous rom-com run,...read more

It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

Divide and Conquer the Market with Segmentation

If one truth exists in the market it is that all customers are not the same. They do not consume products and services in the same manner, nor do they feel the same about your company. Their media habits are not constant, nor will they always recommend you to their friends and colleagues. Dividing...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter