by March 29, 2013
It is rare that as a marketing researcher I get to take a survey.
That may sound odd, but more often than not one’s occupation is
used as a screener. Most researchers don’t want other researchers
taking their survey, even though they may be qualified on all other
accounts. The rare occasion is the...read more
by March 7, 2013
In both consumer and B2B market research we are often faced with
questions from clients that require both quantitative research
methods as well as the deeper insights that come from unstructured
or more qualitative approaches. Fortunately, online survey
platforms such as Cvent allow us the ability...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 21, 2013
LinkedIn can be an excellent platform not only for networking, but
also for holding meaningful discussions with others in your line of
work. A member of the Customer Experience Management LinkedIn Group
posed this discussion question to her fellow CRM-minded members:
How are we actually defining...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 28, 2012
Even healthcare practitioners need to understand that choice exists
in the market! This is why I strongly prescribe a healthcare
satisfaction survey. This should be taken quarterly, at a minimum,
for the full effects to be seen. Customer satisfaction measurement
is well known in the consumer and B2B...read more
by November 30, 2012
The key to success in market research is to ask the right
questions. This sounds easy, however in reality it is not. There
are numerous examples where projects have gone wrong because we
sought answers to the wrong questions. In full disclosure this has
happened to me on more than one occasion in my...read more
by October 24, 2012
When we ask for customer feedback on a survey our focus is almost
entirely on a specific product or service in question. Quite often
it involves measuring customer satisfaction, brand awareness or
some other variable directly impacting the 4Ps. However there seems
to be a trend toward concluding...read more
by October 8, 2012
As market researchers, we are frequently asked to assess the
opinions of our constituents. In the process of questionnaire
creation, this can take the place of asking one group directly
about their sentiment, but there are other options. It is equally
common to ask one group about their perceptions...read more
by September 11, 2012
Customer satisfaction is often considered to be a fairly soft
measurement, relying on such markers as client feelings and
industry leanings. Zack Urlocker, a guest contributor for Forbes,
has provided an interesting formula for quantifying customer
satisfaction in this article, and with the effects...read more
