Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Key Drivers for Research Supplier Selection

It is rare that as a marketing researcher I get to take a survey. That may sound odd, but more often than not one’s occupation is used as a screener. Most researchers don’t want other researchers taking their survey, even though they may be qualified on all other accounts. The rare occasion is the...read more

Keeping your Survey Reporting On-Track

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

Using Qualitative and Quantitative Question Formats

In both consumer and B2B market research we are often faced with questions from clients that require both quantitative research methods as well as the deeper insights that come from unstructured or more qualitative approaches. Fortunately, online survey platforms such as Cvent allow us the ability...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Building a Practice with Patient Satisfaction

Even healthcare practitioners need to understand that choice exists in the market! This is why I strongly prescribe a healthcare satisfaction survey. This should be taken quarterly, at a minimum, for the full effects to be seen. Customer satisfaction measurement is well known in the consumer and B2B...read more

Keeping your eye on the end game

The key to success in market research is to ask the right questions. This sounds easy, however in reality it is not. There are numerous examples where projects have gone wrong because we sought answers to the wrong questions. In full disclosure this has happened to me on more than one occasion in my...read more
Crimes in Design Webinar
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