by October 18, 2012
Building on a previous entry about exceeding market expectations,
this post will look at a particular type of survey, the planning
survey. If you are in B2B market research you are likely familiar
with the requests of internal clients who need to budget and
schedule for the coming year. The timing...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by April 13, 2011
Customer service is one of, if not the, most important activities
that help renew existing business as well as obtain leads for new
business. Asking your clients for feedback can not only
improve your customer service overall but it can help strengthen
some of your most important client...read more
by November 29, 2010
Screening questions are a common fixture at the beginning of many
surveys. If you belong to one of the many consumer panels, you are
familiar with this sort of question methodology. As a matter of
record if you are a market researcher or marketer in general, you
will often be screened out of most...read more
by August 27, 2010
It is quintessential in B-to-B marketing that you have the pulse on
whether your clients are happy with the services your company has
been providing. To that end, client feedback forms can be a great
source of information for you to understand if your company's level
of service is meeting your...read more
by August 10, 2010
If you are in human resources, then you know that being more than
half way through a year means that employee evaluations are soon to
begin. Employee evaluations, especially 360 feedback forms, are a
great way to gauge employee performance. It allows a manager to be
able to see how their employee's...read more
by July 27, 2010
Home contractors seem to be the worst offenders, but every industry
has its business flakes. You know the people. They don’t return
your phone calls, no matter how ready to buy you are?
They make appointments and don’t show up. Or they show up, but
never follow up with the estimate? You’re left...read more
