Adding customer feedback to the planning process

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The more

Imporance of Qualitative Feedback

The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. For example, you have more

Data Types: Survey 101

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on more

Three Questions to Answer with Client Feedback Forms

Customer service is one of, if not the, most important activities that help renew existing business as well as obtain leads for new business.  Asking your clients for feedback can not only improve your customer service overall but it can help strengthen some of your most important more

Profiling Panelists

Screening questions are a common fixture at the beginning of many surveys. If you belong to one of the many consumer panels, you are familiar with this sort of question methodology. As a matter of record if you are a market researcher or marketer in general, you will often be screened out of more

Criteria for Client Feedback Forms

It is quintessential in B-to-B marketing that you have the pulse on whether your clients are happy with the services your company has been providing. To that end, client feedback forms can be a great source of information for you to understand if your company's level of service is meeting more

Survey Criteria for Employee Evaluations

If you are in human resources, then you know that being more than half way through a year means that employee evaluations are soon to begin. Employee evaluations, especially 360 feedback forms, are a great way to gauge employee performance. It allows a manager to be able to see how their employee' more

Are You a Business Flake?

Home contractors seem to be the worst offenders, but every industry has its business flakes. You know the people. They don’t return your phone calls, no matter how ready to buy you are? They make appointments and don’t show up. Or they show up, but never follow up with the estimate? You’re more
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