Business Surveys

Looking for secondary research data? Earlier this week Google quietly launched a new repository for stats. Google Internet Stats is a small landing page on the UK google platform that aggregates industry stats and insights in one place. Google is collecting data from various third party vendors. You can even submit your data to their repository. Don't worry, Google verifies all the information before adding it to their tool, so you can have faith the stats you come across are not submitted by random people making things up. Current categories include:


Unfortunately, a Google UK representative told Search Engine Land there are no current plans to launch this initiative anywhere else. But even still, if you're looking for secondary data to help with your current market research projects or your next marketing survey for customers and clients you may want to look at Google Internet Stats.


It's definitely an interesting tool to play around with, here are a few random stats I found interesting:


Many people don't realize that using secondary data when writing a satisfaction survey question can help improve your survey. If the data already exists for your market, you don't need to ask it again. The same idea applies to credit union surveys and insurance surveys, not every organization needs to conduct industry surveys to use the data collected. If the data you need already exists, use it and ask questions that will dive deeper when you're designing custom business surveys.