We hear it time and time again from organizations: Web based surveys are not a good fit for their goals because the people they want feedback from are not Internet users. However, a recent study by the Pew Internet & American Life Project may make you reconsider.
According to the new study as reported by eMarketer, more than 50 percent of respondents ages 65 to 69 are online, while 45 percent of 70- to 74-year-olds are Internet users as well. These statistics represent a significant increase since 2005, when only a quarter of 70- to 75-year-olds were online.
Not surprisingly, online usage by younger age groups remains high. About 93 percent of users age 12 to 17 are online (an increase from 87 percent in 2005), while Internet users make up over 80 percent of respondents in various age groups from 18 to 49.
What does this mean for organizations that want to create questionnaires for customer research surveys, customer service surveys, and other customer or client surveys? Don't shy away from an online survey program because you doubt its ability to solicit enough responses for statistically significant data. Clearly online demographics are changing; now more than ever, the Internet is a key tool for reaching audience members of all ages.
With the help of an online survey tool such as Cvent, organizations can launch Internet surveys and gain the necessary responses through the various online methods (email marketing, advertising, social networks, websites, etc.). Your target market likely has many more people online than you think, and online survey tools can help you grow your database of those people.
Pew Internet & American Life Project researchers expect Internet penetration to level off over time. For now, surveyors should be aware of the trend and embrace the changes, taking note of age groups in their target market that are most likely to be online.
According to the new study as reported by eMarketer, more than 50 percent of respondents ages 65 to 69 are online, while 45 percent of 70- to 74-year-olds are Internet users as well. These statistics represent a significant increase since 2005, when only a quarter of 70- to 75-year-olds were online.
Not surprisingly, online usage by younger age groups remains high. About 93 percent of users age 12 to 17 are online (an increase from 87 percent in 2005), while Internet users make up over 80 percent of respondents in various age groups from 18 to 49.
What does this mean for organizations that want to create questionnaires for customer research surveys, customer service surveys, and other customer or client surveys? Don't shy away from an online survey program because you doubt its ability to solicit enough responses for statistically significant data. Clearly online demographics are changing; now more than ever, the Internet is a key tool for reaching audience members of all ages.
With the help of an online survey tool such as Cvent, organizations can launch Internet surveys and gain the necessary responses through the various online methods (email marketing, advertising, social networks, websites, etc.). Your target market likely has many more people online than you think, and online survey tools can help you grow your database of those people.
Pew Internet & American Life Project researchers expect Internet penetration to level off over time. For now, surveyors should be aware of the trend and embrace the changes, taking note of age groups in their target market that are most likely to be online.
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