Business Surveys

In a struggling economy, generating leads for a hungry sales team can be a challenge.  Have you considered adding sales surveys into your lead generation process?  Asking various types of questions during the lead generation process can have a number of benefits:

1. Qualify leads
2. Personalize follow up based on prospect challenges and goals
3. Identify marketplace factors

If you’re like us, you’re asked to attend various types of events during the year.  Chances are these events, whether they're educational workshops, best practice webinars or product demos, aree being used to identify prospects and generate leads.  Inserting surveys into the event (before, during and after) to understand attendee future goals can help your sales team form a plan of attack when following up.  We’ve gathered a few examples of survey questions for lead qualification and generation:




These sample survey questions are from a workshop conducted by an investment education company trying to understand the needs of potential students.  During the workshop, the staff uses survey questionnaires to recommend their services.  You don't have to limit yourselve to using surveys to generate leads to events, consider your lead geneartion process, where do business survey may fit into the mix?