Marketing Profs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

The New World: The Original Corporate Pivot

Happy Columbus Day! In honor of Christopher Columbus we're going to take a look at the first American business pivot. Christopher Columbus, subject of the hit nursery rhyme “In 1492 Columbus Sailed The Ocean Blue” is often hailed as a hero despite failing at his intended goal. The mariner famously...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Testing the Emotional Component of Advertising

Advertising is still big business with billions of dollars each year being spent on both the creation of advertising and refinement of the media selected to convey those messages. This is occurring in spite of a changing and more fragmented media landscape which is seeing a declining interest in...read more

[Webinar] The Holistic View of Measuring Customer Engagement

Date: Wednesday, October 8, 2014Time: 2:00pm ETDuration: 1 hour The current Customer Experience Management (CXM) concept is the product of a long evolution of database marketing, customer relationship management, Net Promoter Score and now managing the overall customer experience through a myriad of...read more

[Infographic] Free Survey Tools vs. Paid Survey Solutions

If you’re looking to build a survey to collect feedback, you might find yourself searching phrases online such as ‘free survey creation,’ ‘free survey tools’ or something along those lines. And guaranteed, numerous options will appear in your search results. With so many free survey tools at your...read more

The Top 20 Consumer Market Research Questions

Over the past few years, market research has taken off and become an industry norm, from start-ups to fortune 500 companies. It is in such demand there are businesses that operate exclusively to provide market research – so it’s no longer a matter of knowing market research is important, it’s a...read more

Zero to 100 - Using Numeric Scales in Survey Design

When considering the type of data needed from a survey question we have several choices; nominal, ordinal, interval and ratio. In addition to the type of data, most survey platforms offer the survey author a wide variety of visual presentations. This post focuses on the use of numerical scales...read more

Steve Jobs: Customer Service Agent

Today, Apple – Live introduced the next line of Apple products to the world from their home base in Cupertino, California. Products that seem…a little familiar.  It’s not exactly outrageous to say Apple’s innovation streak has cooled in the years since Steve Jobs left us, but in many ways he still...read more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more
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