Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Opening the Communication Channel

Recently I came across an article in the Harvard Business Review that spoke to a subject near and dear to my heart – quantitative data analysis. The theme of the article, however, was not aimed at “Quants” like myself, but at executives and managers with the power and ability to act upon the...read more

Panels are like Gardens

Is 2013 the year of the research panel? Adoption of research panels is definitely a growing trend, but panels themselves are not for the faint of heart. They offer advantages, but require commitment, just as a garden requires planting, watering, weeding, harvesting and so forth, so do panels. Let’s...read more

Course Correcting the Direction for MR

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

Know Thy Competition!

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

Hey You! Feeling a Bit Irrelevant?

Is market research becoming irrelevant? If you follow the published works of Forrester Research then you may be tempted to believe that we should scrap our career path and pursue something different. Don’t be tempted! What Forrester brings to light in their article What needs to happen in market...read more

Do Something Others Dont—Listen to Your Customers

I read a great article by Donna Fluss in CRM Magazine recently, Surveys Alone Are Not the Answer. What really hooked me was this statement: After years of analyzing exceptional service organizations, it's clear to me that the organizations that deliver great service do something that others...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality of...read more
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