by June 10, 2013
As a fact of daily life we are confronted with choices and options.
Some of these decisions are easy to make and take little of our
precious time. However, there are those decisions that take
considerable time and resources to resolve. As survey researchers
we put our respondents through choice...read more
by May 29, 2013
There comes a time when all professions begin to question their
purpose. Consider it therapy for the profession. Market research is
no different. Since the new millennium started, the MR profession
has seen the rise of data mining, social media, online survey
platforms, big data, gamification, The...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by April 16, 2013
The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more
by April 12, 2013
Incentives are de rigueur in survey research. For some reason
respondents are just not willing to take all of the surveys they
are invited to. I cannot understand why. Sarcasm aside, the amount
of time available to respondents is becoming increasingly scarce.
In order to compensate for this trend,...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by February 26, 2013
There is another side to the ‘one percent’ debate. This presented
itself in fine fashion recently thanks to two emails from LinkedIn.
In the past year the business networking site surpassed 200 million
profiles. In 2012, I received an initial email stating that I was
one of the first one percent of...read more
by February 22, 2013
There is a new C-level position taking shape. According to work
published in the Harvard Business Review blog the next generation
of C-level executive is likely to be the Chief Customer Officer
(CCO). This is a good thing for those of us in marketing research
and consumer insight positions as it...read more
