by January 20, 2012
In today’s hi-tech world, everything is done online. As more and
more of our personal information passes over the Internet, security
is critical. Whether it’s our birthday or our social security
number, we want to know that our personal information is safe and
secure.The Cvent address book has...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by July 5, 2011
As researchers we live and die by the response rates to our
surveys. This is true for both consumer and B2B marketing research.
There are many tricks that we can employ to improve our response
rates in order to ensure we can reach a comfortable level of
accuracy. Getting to know our audience is the...read more
by June 2, 2011
Ah, good-old summertime. It is a time filled with festive spirit,
baseball, backyard BBQs and journeys both long and short. But alas,
what does this have to do with surveys? Well, you could certainly
use your survey tool in the form of a community survey to measure
how citizens of your community...read more
