by June 14, 2013
Pricing is one of those tricky P’s that we speak of in marketing.
Getting the right price can add serious coin to the company’s
bottom line. Missing the mark could lead to lost sales, lower
earnings and the proverbial albatross around the neck of being the
“high” price player. So, can marketing...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 21, 2012
For many larger companies, non-profits and governmental
organizations the need for market research is thoroughly
understood, valued and budgeted for. Marketers and strategists
within these entities realize that market-driven consumer insights
are essential to maintaining or expanding their position...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by September 18, 2012
Come one, come all may be a useful approach for some, but in
today’s world of online market research it is wasteful. How do we
assure we get data from the key groups we want to reach? That’s a
simple answer we use quotas.Quotas are method of limiting who
responds to the survey (or portions of it)...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by August 7, 2012
Whether your focus is B2B market research or consumer insights the
odds are high that you will need to compare data from survey to
that of another. This might take the form analyzing various survey
waves measuring brand awareness, customer satisfaction or customer
retention. We might also need to...read more
