Hopefully, this scenario has appeared solely in a nightmare (and yes, survey nightmares are very real and very terrifying). But a similar, less daunting situation is common among many: You have an online web survey that will go out to two groups of respondents, the wording in the two would ideally be completely different, and you do not have the time to go into the two templates you’ve created and select the different audiences then manually send the emails. Not to mention, this method would require using Cvent’s email survey tool's default templates and the Custom Messages. What if I told you it was possible to create entirely separate email marketing campaigns, set the emails up to go out automatically AND keep the both default templates and custom messages for each group of respondents?
The multiple email marketing campaigns feature allows you to do just this! You can select the number of separate email blasts you intend on sending, you can add entirely different contact groups to each campaign, and you can set up your emails to go out automatically.
1. This feature is perfect if you have a multilingual survey. You can translate your message into as many languages as you like to ensure maximum comprehension.
2. Multiple email campaigns is also great for newsletters that are tied to a generic instant survey. Instead of copying your survey and creating a new email blast every month, you can add an email campaign for the October '09 Newsletter, November '09 Newsletter, December '09 Newsletter and so forth. You can then get an aggregate view of the data collected across all months.
3. The nightmare scenario outlined above. It is likely that emails sent to your senior management are not worded the same as emails sent to entry-level new hires. The formality of the verbiage aside, your new hires might be a bit disconcerted to know that the bosses of the bosses are watching them and evaluating their decisions.
We all know creating surveys and designing questionnaires can be a bit overwhelming. Why put yourself through that again just so different people can receive the same questionnaire?

Partial responses are an unavoidable caveat of online surveys. There are no moderators to ensure the survey respondent completes the web survey in its entirety and there are, generally speaking, no punishments or consequences should a respondent exit the survey early. Add in the ever decreasing human attention span, and we have quite an obstacle to overcome to ensure your survey gets the most complete and most accurate responses.
You’d be surprised at the information people are willing to disclose over the internet. People will tell you their life story and long-term goals in a matter of minutes. Human beings are social animals. Our very nature dictates the building of relationships. The internet has just given us an easier medium to do so. Why do you think companies like eHarmony and Match.com are thriving? It is also because of this need to connect with others that web surveys are so successful in ascertaining information from clients, customers, employees, etc.
I have always been told that shortcuts have a negative connotation. “You can’t take a shortcut through life,” was a common phrase in my household whenever my parents caught me scheming the best way to get the dishes unloaded. But let’s be honest: Who actually likes to load or unload the dishwasher? It takes time and you always feel like there must be an easier way once the task is finished. Well, the advice bestowed upon me was seldom heeded and to this day I am a huge fan of shortcuts. When traffic has me down, I will take a "shortcut" through back roads. Even if that route takes me ten more minutes than had I remained in traffic, I feel a sense of jubilation; I am the road warrior. 