How to Conduct B2B Surveys on LinkedIn

how to conduct a survey on LinkedInThis is the final post in a 3-part series about how to use the most popular social networking tools to promote your online surveys and generate greater response. 

Today, I'd like to share 3 ways you can use LinkedIn to get your online surveys in front of a business-to-business audience:
  • Share your survey in your status updates. LinkedIn now gives you the option of updating your status, much like Facebook and Twitter. Each week, your contacts will receive an email that highlights updates from their networks. If you change your status frequently, your professional network will learn more about you and your survey.   

  • Join related groups. Almost every industry is represented by a LinkedIn group. Find out where your target audience hangs out and submit a request to join their groups. Once your membership is approved, you can ask other members to complete the survey. You may need to check with the moderator of the group to see if it is okay to post your survey. You can also increase responses by offering an incentive, such as free premium content or a coupon for your product. 

  • Post questions and answers. One of LinkedIn's most valuable, yet often underused, features is LinkedIn Answers. Use this tool to pose questions and receive answers from your professional network. You can ask one specific question to gather feedback or share a link to your full survey.  
To learn more about using social media to conduct research, check out the other posts in this series: 
You can also subscribe to Cvent's Web Survey 101 Newsletter to stay up-to-date on the latest survey trends and best practices. 
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