Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the more

Keeping an Eye on What is Important

What is statistical significance anyway? The core of our survey data analysis should be directed toward generating consumer insights that are both meaningful and actionable. In order to achieve this joint goal we have to keep our eye on significance, both statistical and managerial.Previously more

Do Something Others Dont—Listen to Your Customers

I read a great article by Donna Fluss in CRM Magazine recently, Surveys Alone Are Not the Answer. What really hooked me was this statement: After years of analyzing exceptional service organizations, it's clear to me that the organizations that deliver great service do something that more

Dancing to the Left

Should we step to the right or step to the left? There are times when questionnaire design seems a bit like a dance step. Every researcher during his or her career has asked themselves if they should start a series of scaled questions with the high number (or most positive response) closest to more

Developing a Job Role Screener

My recent posts have spoken to the concept of screening participants and letting them down gently if they do not qualify for the current study. To continue in that vein, this post looks at a specific screening question appropriate for B2B marketing research. In this arena researchers often need more

Giving Back to Your Community

As an organization, you should want to feel like more than just a building on a city block. Your company should be an integral, respected part of your city, your neighborhood, even your block, maintaining a two-way relationship with the locals that's about more than just providing jobs. Last fall more

Respondents Want to have Fun and 7 Other Reasons People Complete Surveys

Incentives are common place in the market research industry. This is true for consumer and B2B marketing research. Often we, as survey providers, offer tokens of our appreciation ranging from branded items to gift cards (can we say Starbucks, please!) to charitable donations. Yet, incentives are more

Have a Laugh: Where does Humor Belong in Survey Design?

“Does anyone remember laughter?” said one Robert Plant in the immortal song Stairway to Heaven. Does laughter (once described as the "best medicine") have a place in survey research? Some might argue we should follow the route of the dismal science, but I heartedly disagree.As a construct humor more

Alternate Measures of Customer Satisfaction

I had the pleasure of recently sitting in on a webinar hosted by the AMA and presented by Keith Chrzan, the Chief Research Officer at Maritz Research. Keith took a deep dive into the sometimes murky realm of customer satisfaction measurement. Improving customer satisfaction is a critical path more

Data Types: Ordered Data

One could say there is a natural order to things. In survey research when we think of order we think of ordinal data. What differentiates this data type from nominal data is that we can leverage the respondent’s willingness to rank their choices. This takes the analytical options up a notch more
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