by May 9, 2013
Some days as a B2B market researcher, and in my previous lives in
consumer research, I find myself becoming more intimate with SPSS
files and questionnaires than with our customers. Ah, you might
say, such is the life of a quant junkie. Well that may be true, as
I do love working with the data that...read more
by April 12, 2013
Incentives are de rigueur in survey research. For some reason
respondents are just not willing to take all of the surveys they
are invited to. I cannot understand why. Sarcasm aside, the amount
of time available to respondents is becoming increasingly scarce.
In order to compensate for this trend,...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by January 30, 2013
Are products services and vice versa? There is a bit of confusion
in the marketing waters nowadays about this issue. Essentially,
from my humble perspective, there is little difference between a
product and a service. Yes, it is difficult to load a service into
your car and install it in your...read more
by January 24, 2013
When it comes to predictions everyone has their own crystal ball.
Consumer and B2B market researchers are no different. In fact we
are often asked to divine the future more frequently than other
colleagues because of our closer connection to customer insight. I
recently came across an article in...read more
by January 3, 2013
I recently had a purchase experience that is applicable to the way
we incent our respondents to complete a survey. Although you are
more apt to see these approaches in the consumer space it is
applicable in a B2B market research setting. What was memorable
about this experience was the expediency in...read more
by December 20, 2012
'Tis the season for major purchases. It is also the season of
events that can trigger either deep satisfaction and joy or
dissatisfaction and regret. Let’s look at this latter emotional
state. How we feel about a purchase, after we have got it home and
in the coming weeks is critical to our...read more
by December 6, 2012
I recently viewed a PBS program that focused on ways to mitigate
the impacts of climate change. Whether you live in a high-rise or
in the desert the changes underway will affect everyone. No this is
not a post about doom and gloom, but it is one about how marketing
can be a part of the solution. I...read more
by October 29, 2012
Market research, especially B2B market research is one shade to the
left of database or direct marketing. Hence we share many common
pain points and success measures with our fellow marketing kin. One
key area is the quality of our database(s). Maintaining databases
that are current and populated...read more
