Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best more

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where more

Three Things to be Thankful For (When it Comes to Surveys)

With Thanksgiving right around the corner, we have a lot to be thankful for. In the world of feedback, it might seem like we couldn’t be thankful for anything more than feedback itself. Well, even though getting feedback is great, it’s all about how we collect it, what we do with it and how more

Survey Crime: Improper Use or Failure to Use Logic

Failure to use proper logic or improper use of logic in survey design is a felony punishable that will result in data integrity problems. Without logic, surveys are not personalized for the respondent. It’s important to remember when designing a survey that not all respondents are capable more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is more

Retention Management Begins with Listening

Bob Seger once said “old friends good for the soul.” This thought has been weighing heavily on my minds as I prepare for a trip home, my first in several years. Old friends are also important to marketers and should be considered part of any organization’s retention management program. When I more

Top 7 Ways to Improve Your Survey Response Rates

Web surveys are a great way to gather customer and employee feedback and market research if they are crafted properly. However, a challenge that many companies face is getting high enough response rates to guarantee the data collected and reported on is accurate and trustworthy. Here are a few more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Give 'em a Second Shot!

The goal of any survey project is to generate completed responses that can be passed through for survey data analysis. However, life often gets in the way and respondents may not be able to complete your survey between meetings of before putting the kids to bed. This can lead to more

Target List Close Date

Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open for an extended period of time and you plan to send email invitations on an automated, more
Crimes in Design Webinar
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