Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

5 Types of Employee Surveys (You Might Not Know About)

When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you could be conducting to get a better understanding of all aspects of the employee lifecycle. These 5...read more

Divide and Conquer the Market with Segmentation

If one truth exists in the market it is that all customers are not the same. They do not consume products and services in the same manner, nor do they feel the same about your company. Their media habits are not constant, nor will they always recommend you to their friends and colleagues. Dividing...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

Staying Ahead of the Curve

Are we a thing of the past? Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will impact the way marketing moves through its next evolution. For context, the same questions arose in...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Attitudes drive behaviors

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context of...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more
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