20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Best of the Blog: Happy 4th Birthday!

The Survey Blog turned 4 this month! Reflecting back over the last year, we wanted to share some of our favorite posts from the last year. Enjoy! ABC's for Trainers Sarah has tips for every letter of the alphabet from ADDIE to Metrics aren't evil to Perceptions are not always Reality to Zinc. Pick a...read more

Level III Evaluation Part II: Learning Objectives and Measurement

Before we move to defining the criteria for measurement for different training programs and methods of assessment at Level III, let us look at the relation between the learning objectives and assessment. This is because to do any evaluation, especially Level III, an understanding of the learning...read more

What's in a Score

What goes into a score? In a previous post, it was relayed that one of the primary differences between a survey and an assessment is that questions are scored. There are other differences of course, but assessments, be they employee assessments or knowledge checks before a training course, typically...read more

10 Ways Customer Service Reps Anger Your Customers

Tom Smith recently published a list of the top ten reasons customers rated retailers poorly in customer service. The BIGinsight.com survey asked 6,000 adults what store had the worst customer service and why. While the first half of that questionnaire would probably be beneficial for big box stores...read more

Perceptions Are Not Always Reality in the Classroom

This week I read a few discussion boards that were discussing the differences between observations and perceptions and it got me thinking about how these two ideas apply in the classroom.  As a trainer, you are often asked to provide assessments(your perceptions) of staff’s ability to do perform....read more

Best Practices for 360 Peer Reviews

Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and...read more

The Problem With 360 Reviews

Performance reviews are a necessary evil in the workplace. The good news is that the one-way, annual performance evaluation where an employee gets to hear about the all things she did wrong over the past year, and maybe a few that she did right, isn't the be all and end all of the review process....read more

Surveys Are Not Just for Marketing Anymore

Most of my posts have centered on marketing research or the use of survey techniques to measure marketing phenomena. However, survey research has applications well beyond the measure of customer satisfaction, brand awareness or even employee relations. The use of surveys to gather opinions, usage...read more

When it Comes to Rankings, What's Best?

What is best in life? Indeed a question that we could ponder for a long time. However, in the context of an employee satisfaction or brand awareness survey, time is a constraint. There are a few options survey authors can employ when required to assess respondent viewpoints on what is best. First,...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation