Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is more

Registration is Open: Cvent Webinar with MarketingProfs

For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently.  Indeed, the debate has gone past whether or not segmentation is a valuable tool for effectively reaching markets and customers.  Rather, more

The 411 on Survey Chapters

Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire. Instead of forcing respondents to go through page after page of random questions, survey authors can group like questions, so the survey flows better. more

Keep an Eye on Response Rates

How well did we do? This is a common question in B2B and consumer marketing research circles. However, to answer it we need to know which is the metric that matters. In this case survey response is in question. Our brethren in database and direct marketing are intimately familiar with the more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Social Media Integration, Transactional Post-Purchase Surveys & Improved Text Analysis Outputs Arrive Tonight!

Cvent is adding new features and enhancements tonight, Friday, June 15, to improve your user experience. View the list of features and enhancements that are coming out with the June 2012 release. During this process, Cvent will be unavailable starting at 9:00 PM US ET and ending around 5:00 AM US ET more

I have a Cat NOT a Dog! Tips for Building Customer Relationships

Vicki L. James over at Loyalty Hound is the doting mother of two kittens and a recently enrolled member of a customer loyalty program at one of her area pet stores. Why then, was she so disgruntled to receive a personalized mailer from said pet store with savings claiming to be "just for her"? more

Using Technology to Effectively Conduct Text Analysis

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors, more

Introducing: My Reports Download

All it takes is one trip to the mall during the holiday season for me to realize that my patience level has decreased substantially. I catch myself tapping my shoe, looking at my watch or, more recently, firing up a game of Words with Friends. I can see the front of the line but no matter how more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with more
Crimes in Design Webinar
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