What's New

The Changing World of Feedback
  I am writing these words on August 27, two months after Inquisium’s senior leader, Darrell Gehrt, proclaimed to us in a team meeting that “the world is ready for better feedback programs.” Darrell’s...Read More >
The Time Machine
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market...Read More >
Using research to craft brand strategy
Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot...Read More >
Getting into the Trenches: Why Observing Customers is a Must
One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes  to...Read More >
The Importance of Customer Feedback
Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing,...Read More >
Aberdeen Report Download -- Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight
Design Crimes

What's New

The Changing World of Feedback
  I am writing these words on August 27, two months after Inquisium’s senior leader, Darrell Gehrt, proclaimed to us in a team meeting that “the world is ready for better feedback programs.” Darrell’s statement ignited a blaze of creative...
The Time Machine
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market will indeed miss the sales opportunity. This brings...
Using research to craft brand strategy
Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they identified seven core practices necessary for developing...
The Changing World of Feedback
  I am writing these words on August 27, two months after Inquisium’s senior leader, Darrell Gehrt, proclaimed to us in a team meeting that “the world is ready for better feedback programs.” Darrell’s statement ignited a blaze of creative...
The Time Machine
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market will indeed miss the sales opportunity. This brings...
Using research to craft brand strategy
Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they identified seven core practices necessary for developing...
Getting into the Trenches: Why Observing Customers is a Must
One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes  to become a customer. This is especially true...
The Importance of Customer Feedback
Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly --...
Internal vs. External Benchmarking: The Saga
I hate to do it, but I'm going to rely on a tried-and-true metaphor to drive home the importance of setting realistic benchmarks for your survey program. Here we go. I constantly see walls of magazines in grocery stores with headlines like, “20...

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