What's New

Staying on Point: The Art of the Invite Part 2
If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey respondent. Opening...Read More >
Getting to Know You
I heard a recent episode on NPR that referred to the importance of social media for promoting “mom and pop” businesses. It has been a long held belief of mine that smaller organizations, even...Read More >
A Recap of CX Week
  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer...Read More >
Collapsing Data
In a previous post we examined the nature of the dichotomous question, one with two response options. This format is certainly easier for the respondent to complete. In my many years of data analysis...Read More >
Advancing the State of Survey Logic
Every survey has some form of logic inherent to it. I posit the following definition: Surveys are an ordered, logical set of questions presented to respondents, who meet basic criteria, for the...Read More >
Aberdeen Report Download -- Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight
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What's New

Staying on Point: The Art of the Invite Part 2
If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey respondent. Opening the invitation is the job of the subject and from lines....
Getting to Know You
I heard a recent episode on NPR that referred to the importance of social media for promoting “mom and pop” businesses. It has been a long held belief of mine that smaller organizations, even solo practitioners, can benefit from the analytics...
A Recap of CX Week
  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite...
Staying on Point: The Art of the Invite Part 2
If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey respondent. Opening the invitation is the job of the subject and from lines....
Getting to Know You
I heard a recent episode on NPR that referred to the importance of social media for promoting “mom and pop” businesses. It has been a long held belief of mine that smaller organizations, even solo practitioners, can benefit from the analytics...
A Recap of CX Week
  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite...
Collapsing Data
In a previous post we examined the nature of the dichotomous question, one with two response options. This format is certainly easier for the respondent to complete. In my many years of data analysis experience I can say that as a researcher it is...
Advancing the State of Survey Logic
Every survey has some form of logic inherent to it. I posit the following definition: Surveys are an ordered, logical set of questions presented to respondents, who meet basic criteria, for the purpose of informing a broader set of decisions. As...
Reaching the Constant Sum
Increasingly, the constant sum question format is becoming one of my go to question styles. It allows the respondent to divide their “sum” across a fixed number of categories creating metric data. To clarify the “sum” portion of constant sum does not...

Contributors

  • Kathryn Calderone Read Posts →
    Kathryn Calderone is a university contract administrator, and worked previously as a government consultant at a Big 4 accounting firm. Her customer relationship management knowledge goes all the way back to her college days working in customer service at a major retailer. Kathryn is a proud Virginia Tech graduate and Washington, D.C. resident.
  • Mike Phillips Read Posts →
    Mike Phillips is currently Director – Professional Services Group for Cvent, an industry leader in Enterprise Feedback Management.  As Director, he is responsible for a professional team dedicated to supporting Cvent clients with customized survey research consultation, design/development, analysis and reporting. Mike has over 25 years of experience in providing analysis, research and consultation to clients in the hospitality,...
  • Susanne Ross Read Posts →
    Susanne Ross is a Senior Product Marketing Associate at Cvent where she works on the email campaign side of the house for the Cvent Web Survey and Feedback Management solution to ensure customers are nurtured and engaged and to spark interest in potential clients. Susanne is also a frequent blogger on the Cvent Web Surveys blog. She holds a bachelor’s degree from Washington and Jefferson College in Business Administration and a Masters in...
  • Greg Timpany Read Posts →
    For more than 20 years Greg has delved into the world of marketing, analytics and strategy. His expertise lies in the space between the structured world of IT and the creative, customer-focused needs of marketing. His thought leadership has been honed by practical application in B2B, B2C and the public sector. Greg’s experience has been gained by working in both client-facing agency roles and positions within internal marketing departments...
  • Alli Whalen Read Posts →
    Alli Whalen is a copywriter at Cvent where she works on creating content for email campaigns, blog posts, marketing collateral, and website copy across all product lines. She has experience writing and editing for non-profit organizations, athletic associations and local newspapers. Allison holds a bachelor’s degree in journalism and mass communication and a master’s degree in integrated marketing communications, both from St. Bonaventure...
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