What's New

Hotel Customer (and Staff) Feedback can be Hell
Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in...Read More >
The Price is Right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market...Read More >
Measuring the Top and Bottom
When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work...Read More >
Using Binary Scales to Shorten a Survey
In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent,...Read More >
MarketingProfs Guest Post: The Changing Face of Feedback
Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the...Read More >
Aberdeen Report Download -- Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight
Crimes in Design Webinar

What's New

Hotel Customer (and Staff) Feedback can be Hell
Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his...
The Price is Right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market experiments designed to measure elasticity up...
Measuring the Top and Bottom
When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work with scaled questions, “e.g. How likely are you to...
Hotel Customer (and Staff) Feedback can be Hell
Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his...
The Price is Right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market experiments designed to measure elasticity up...
Measuring the Top and Bottom
When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work with scaled questions, “e.g. How likely are you to...
Using Binary Scales to Shorten a Survey
In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer...
MarketingProfs Guest Post: The Changing Face of Feedback
Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific...
Digging the Most Out of the Qualitative Data Mine
Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured questions on surveys is an attempt to elicit...
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