What's New

Sample Survey Thursday: Customer Satisfaction
  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it...Read More >
What are your plans for that data?
What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would...Read More >
Is your data quality suffering?
How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex...Read More >
Cvent Web Surveys is now Inquisium
Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that...Read More >
Avoiding the Yes Men
As market researchers, and survey researchers in general, it is our job to ensure the instruments we create are as free of potential bias as possible. This is accomplished through diligence in...Read More >
Aberdeen Report Download -- Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight
Design Crimes

What's New

Sample Survey Thursday: Customer Satisfaction
  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most...
What are your plans for that data?
What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the...
Is your data quality suffering?
How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers...
Sample Survey Thursday: Customer Satisfaction
  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most...
What are your plans for that data?
What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the...
Is your data quality suffering?
How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers...
Cvent Web Surveys is now Inquisium
Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for...
Avoiding the Yes Men
As market researchers, and survey researchers in general, it is our job to ensure the instruments we create are as free of potential bias as possible. This is accomplished through diligence in survey and sample design. Yet, as hard as we try it is...
Further Engage Guests with Branding
During your hotel guests’ stay, you want to make them feel at home. After all, they chose to spend money at your property instead of staying in the comfort of their own home. Every interaction you have with a guest during their stay is a reflection...

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